About us
Our mission is to inform people of the climate impact of aviation and inspire people to travel by other means.
Flight Free UK is a charity that encourages people to travel without flying. We educate the public about the climate impact of aviation, and give information and inspiration for travelling by other means. We run the Flight Free Challenge which asks people to take one year off flying to reduce emissions, break a habit and try the alternatives.
Flight Free UK was set up in 2018 by Anna Hughes, a behaviour change specialist and long-time advocate of flight-free travel. Prompted by the IPCC '12 year' report, and inspired by the Swedish flygfritt (flight free) movement, Flight Free UK launched its first 'flight free year' pledge in 2019. We collected over 6000 pledges from people promising to take a year off flying, before Covid came along and took the decision out of people's hands. You can read how Covid affected our campaign on our blog. Despite the travel difficulties brought about by the pandemic, we continue to inspire people to travel without flying for the sake of the climate, and our audience and impact grows each year.
We know that individual action alone isn't enough when it comes to responding to the climate emergency, but our campaign is about more than lots of individuals changing their travel behaviour. Our collective action puts pressure on government and industry to make low-carbon travel more accessible for more people. More powerfully, we are heavily influenced by those around us, so as more people choose to stay on the ground, many more will follow.
Our work is part of a wider range of measures that will lead to a reduction in aviation emissions, and we work with groups who work in other areas, for example resisting airport expansion, demanding fair taxation, and exposing government and industry greenwash. We are part of the Stay Grounded Network.
Our positive campaign empowers and inspires people to give flight-free travel a try, for the sake of the climate and for their own benefit as travellers.
What do people say about us?
Flight Free UK made me change the way I travel, and I take every opportunity to pass on the message.
~ Jayne, Leeds
Flight Free UK feels like being part of a community that really does understand and really does care.
~ Sian, Bristol
The team
Anna Hughes
Director
Behaviour change specialist Anna has worked in sustainable transport since 2008, at first focussing on bikes with Sustrans, and now on aviation with Flight Free UK. A lifelong environmentalist, she stopped flying more than 15 years ago. A favourite flight-free trip was cycling the length of France to swim in the Mediterranean at Nice – returning by train rather than cycle home!
David Hanagan
Social media
Having spent many years volunteering with wildlife and nature groups, David is now studying Wildlife Biology and Conservation at Edinburgh Napier University. A keen cyclist, hiker and photographer, his dream flight-free trip would be a cycling tour around the highlands of Scotland, camping and taking photographs of the magnificent scenery.
Harrie Baxter
Communications Officer
Originally hailing from New Zealand, Harrie now calls Scotland home, living in their van Freida and exploring all the nooks and crannies around this incredible country. They freelance as a filmmaker as well as look after our comms here at Flight Free UK. A dream flight free trip is to take a train ride through the Swiss Alps.
Joe Thompson
Social media and events
Joe is based in London and works as a chef in a vegan restaurant. At university he studied Philosophy with a focus on environmental ethics which helped to develop a passion for nature and for climate action. His dream flight free trip would be a cycling trip to Amsterdam and back.
Joy Kimberlee
Fundraising Officer
A keen cyclist, Joy co-founded the Sheffield Bike Project to promote cycling as a sustainable alternative to the car. With a degree in International Development and Economics, she has a keen interest in climate justice. A dream flight-free holiday would be to cycle all the way to Germany to visit her aunties.
Matilda Palmer
Social media
Matilda works for an online vintage and antique jewellery shop in Hampshire. She is passionate about travel infrastructure to give people more opportunities to travel greener, and enjoys local conservation and litter picking in her spare time. A dream flight-free trip would be to the north coast of Spain via ferry.
Nicole Muzvidzwa
Social media and admin
Hailing from Sheffield, Nicole recently graduated from Manchester University with a degree in Environmental Science. Her passion for climate justice and sustainability makes her a great addition to our team. Her dream flight free trip would be to go interrailing around Europe, particularly to Vienna and southern France.
Board of directors
We are governed by a Board of Directors that meets regularly to ensure we fulfil our charitable duties and adhere to Charity Commission guidelines.
James Frecknall (Chair)
Teacher, Green Party councillor and one-time TV star James lives in Hertfordshire with his family. A keen cyclist and challenge-seeker, he has previously cycled through every English county using Sustrans trails, and he also holds the Guinness world record for the biggest blanket fort. His dream flight-free trip would be to the far north of Norway to see the Northern Lights.
Lenny Sayers
Classical musician Lenny heads up the Green Team in his orchestra, encouraging the use of sustainable transport such as using the train to tour in Europe. His interest in low-carbon living means he takes his clarinets to work in his bicycle trailer. Lenny's dream flight-free trip would be to tour the Alps on his bicycle, perhaps even cycling all the way there through the Netherlands and down the Rhine through Germany. He did this with his dad when he was 15 and would love to go back.
Maggie Robertson
Born in England, brought up in Scotland and Wales, Maggie now lives in Cornwall. She has a teenage son and is married to a polar scientist, which has made her deeply concerned about climate change. She has a Master’s degree in geography and is a former university manager with experience in strategic planning, resource allocation and risk management. She spent her honeymoon cycling in the Dordogne, and her dream flight-free trip would be to explore the Danube Delta by boat.
Steve Westlake
Steve works at Cardiff University and has a PhD in environmental psychology and behaviour change. His research explores the power of leading by example and how this influences the attitudes and behaviour of others. In Greenpeace as a teenager, he then worked for Shell and subsequently MotoGP, flying around the world to every race. Go figure! He believes those career choices were enabled by social and cultural norms that ignore environmental damage – hence his current research interests and belief in the mission of Flight Free UK.
Advisory Group
Our advisory group is made up of industry experts and campaigners: Jamie Andrews, Co-founder, Loco2 (now RailEurope); Daniel Elkan, Founder, SnowCarbon; Natalie Fée, Founder, City to Sea; Cait Hewitt and Tim Johnson, AEF; Maja Rosén, Founder, We Stay on the Ground; Max Wakefield, Director of Campaigns, Possible.