About us

Flight Free UK began life in February 2019, inspired by the Swedish Flygfritt campaign that persuaded 14,500 Swedes not to fly in 2019. We run the #FlightFree2020 campaign which asks 100,000 people to pledge to stay grounded for a year in order to reduce their carbon footprint, re-discover the joys of overland travel, and start to shift the social norm away from aviation.

The Team

Anna Hughes


Anna has worked in the sustainable transport sector since 2008, mainly focussing on increasing cycling levels with children and families. A lifelong environmentalist, she made the decision to stop flying ten years ago and hopes the #flightfree2020 campaign will inspire others to do the same.

Joshua Barr

South East coordinator

For Josh, an adventure lover and gigging musician, the decision to go flight free means travelling by train which is an adventure in itself. He’s a keen member of Merton Friends of the Earth and is excited to get the flight-free campaign into the mainstream across the South East of England

Luke Rose

Sound and visual media

Studying for an MSc in Sustainability and Ecology at the Centre for Alternative Technology has given Luke a great insight into environmental issues. He is also a musician and brings his skills and experience in sound recording and editing to our media team.

Maria Ardley

Social media

Maria lives in San Sebastian in northern Spain, and stopped flying several years ago because of concern for the type of world her son would inherit. She now travels by train to see family and friends in Buckinghamshire, and manages our Facebook page.

Maggie Robertson


Now based in Bristol with her family, Maggie has had many managerial roles at universities all over the UK. Her excellent writing skills, together with her passion for environmental issues, climate change communication and carbon footprinting, are put to good use as content generator for the blog.

Pippi Durie


A keen traveller, Pippi recently made the connection between flights and her carbon footprint, and is now passionate about raising awareness of the impact of flying with others. She’s involved with her local Extinction Rebellion group and fits in Flight Free admin around her studies.

Rachel Eyles

Social media

With a degree in natural sciences and extensive experience of using social media as a force for good, London-based Rachel brings her knowledge and skills to our social media team.

Advisory Group

Jamie Andrews

Co-founder, Loco2

Jamie co-founded rail technology startup Loco2 with his sister Kate, which became a very successful company enabling people to book low-carbon travel across Europe. He’s now involved with various low-carbon projects including Riding Sunbeams, which connects solar power directly to rail networks.

Daniel Elkan

Founder, SnowCarbon

Daniel is a freelance journalist writing ski, science, health and environmental features. He founded snowcarbon.co.uk to enable people to travel to ski resorts by train.

Natalie Fee

Founder, City to Sea

Natalie is an award-winning environmentalist, author, speaker and founder of City to Sea, a UK-based campaign to stop plastic pollution at source.

Cait Hewitt

Deputy Director, Aviation Environment Federation

Cait has expertise in climate change, noise and air quality issues, particularly in relation to airport expansion and ​airspace change policy. Her dissertation for her M.A. in environmental philosophy focussed on the social justice implications of climate change.

Tim Johnson

Director, Aviation Environment Federation

Tim has over 30 years experience in the aviation and environment field and holds a degree in geography and transport planning. Tim chairs ICAO’s carbon calculator task force and previously co-led tasks related to the development of CORSIA, ICAO’s offsetting mechanism for international aviation.

Maja Rosén

Founder, We Stay on the Ground

Maja started the Flygfritt 2019 campaign in Sweden, asking 100,000 Swedes to take a flight free year. This led to the international Flight Free movement, which is active in several different countries around the world.

Max Wakefield

Director of Campaigns, Possible

An expert in energy, Max is director of campaigns at climate charity Possible (formerly 10:10) and co-director of Demand Energy Equality.

Website design by Rosa van Wyk. Software development by Eugene Bolshakov. Web support by Jake McMurchie.


The Flight Free 2020 pledge is an international campaign encouraging people to fly less. It is currently active in Sweden, The Netherlands, Germany, Canada, the USA and Australia.

Interested in setting up Flight Free in your country? Get in touch.

Make the pledge to be flight free in 2020!