About us

Flight Free UK began life in February 2019, inspired by the Swedish Flygfritt campaign that persuaded 14,500 Swedes not to fly in 2019. We run the #FlightFree2020 campaign which asks 100,000 people to pledge to stay grounded for a year in order to reduce their carbon footprint, re-discover the joys of overland travel, and start to shift the social norm away from aviation.

The Team

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Anna Hughes


Anna has worked in the sustainable transport sector since 2008, mainly focussing on increasing cycling levels with children and families. A lifelong environmentalist, she made the decision to stop flying ten years ago and hopes the #flightfree2020 campaign will inspire others to do the same.


Alice Clarke

Visual media

A photography graduate, Alice is part of our media team, creating and producing visual resources for the campaign. She’s keen to show that we can have great holidays without flying and even though we as individuals can’t change the world, when we work together we can have a real impact.

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Helena Ritter

Social media

Helena studied human geography and has an interest in the emotion and identity of individual and collective forms of environmental activism. Having worked for Just Love Sheffield, Christians Against Poverty and Tearfund, she aims to inspire a collective responsibility to take action on the ecological crisis.

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Joanne Elston

Edinburgh coordinator

Jo manages our Edinburgh team. It was a recent flight to Peru that woke her up to the climate impact of flying, and she decided then and there to stop (once getting home of course!) Jo is passionate about reducing her carbon footprint and encouraging others to do the same.

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Katie Large


With a degree in Biology, Katie has a passion for the natural world and has previously worked at Ape Alliance, Keep Britain Tidy and London Sustainability Exchange. She brings experience as a campaigner, trying to generate greater public awareness of climate change, to the Flight Free UK team.

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Leah Herrgen

Edinburgh team

Originally from Germany, Leah completed postdoctorate degrees in both Dresden and Oxford. After leading a team of biomedical researchers at the University of Edinburgh for the past four years, the urgency of the climate crisis has inspired her to switch careers. Leah now campaigns with our Edinburgh team.

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Maria Ardley

Social media

Maria lives in San Sebastian in northern Spain, and stopped flying several years ago because of concern for the type of world her son would inherit. She now travels by train to see family and friends in Buckinghamshire, and manages our Facebook page.

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Maggie Robertson


Now based in Bristol with her family, Maggie has had many managerial roles at universities all over the UK. Her excellent writing skills, together with her passion for environmental issues, climate change communication and carbon footprinting, are put to good use as content generator for the blog.

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Pippi Durie


A keen traveller, Pippi recently made the connection between flights and her carbon footprint, and is now passionate about raising awareness of the impact of flying with others. She’s involved with her local Extinction Rebellion group and fits in Flight Free admin around her studies.

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Roger Roberts

Corporate Outreach Manager

Roger has worked as Corporate Outreach Manager for two highly successful vegan charities and has a passion for sustainability in all its forms. He recently celebrated over three decades of veganism by cycling from Land’s End to John o’ Groats in just nine days. He lives in Cambridge and brings his expertise to our Comms Department.


Flight Free 2020 is part of an international campaign encouraging people to fly less. It is currently active in Sweden, the UK, Denmark, France, Germany, Canada, USA, Australia and Peru.

Interested in setting up Flight Free in your country? Get in touch.

Help us reach 100,000! Make the pledge to be flight free in 2020.