About us

Flight Free UK began life in February 2019 inspired by the Swedish Flygfritt (flight free) movement. We run the 'flight free year' pledge which asks people to stay grounded for a year in order to reduce their carbon footprint, re-discover the joys of overland travel, and begin to shift the social norm away from aviation.

Having gained over 6000 pledges in 2020, we hope to double that for Flight Free 2021.

The Team

Anna Hughes


Anna has worked in the sustainable transport sector since 2008, mainly focussing on increasing cycling levels with children and families. A lifelong environmentalist, she made the decision to stop flying ten years ago and hopes the #FlightFree2021 campaign will inspire others to do the same.

Armelle Ferguson

Social media officer

With plenty of experience in the sustainability sector as a writer and a speaker, Armelle brings her expertise to managing our social media presence. Her passion for sustainable fashion is now applied to low-carbon travel, especially when moving between her London home and family in France.

Gemma Pike

Graphics and Design

Gemma has always been passionate about the environment and reducing her carbon footprint. She has in the past volunteered with the Eastern Region Green Party and is active at her workplace trying to embed sustainability. Gemma is passionate about the Flight Free UK campaign and helps us spread the word by developing our infographics.

Kirsty Moyse


Kirsty is a committed environmentalist, currently living in a house in Bristol, having spent the past two years living in a variety of less conventional structures at protest camps, off-grid communities and land occupations. She is now focusing on using the medium of audio for campaign work with Flight Free UK.

Livy Wallis

Social Media

Livy is studying for a Masters in Sustainability and Behaviour Change at the Centre for Alternative Technology, while enjoying the quiet life in a small village in Derbyshire. She brings her skills from her previous marketing role, along with her knowledge of behaviour change, to help people take meaningful action on the climate crisis.

Maggie Robertson


Now based in Bristol with her family, Maggie has had many managerial roles at universities all over the UK. Her excellent writing skills, together with her passion for environmental issues, climate change communication and carbon footprinting, are put to good use as content generator for the blog.

Rachel Millar


Rachel is a documentary producer who lives and works in Bristol. She is a keen cyclist and loves nature and being outdoors. She has two young children and is passionate about protecting the environment for future generations so that they can enjoy the natural world as she has.

Ruby Puckering


Based in Brighton, Ruby has just finished her MA in Globalisation, Business and Development. Through this she realised the damage the airline industry inflicts on the environment. With experience assisting research in sustainable transport, Ruby helps with admin for Flight Free UK.

Sunita Soundur


Engaged with many environmental and social justice issues, Sunita frequently writes about sustainable living and is committed to developing conversations on climate change and responsible consumerism. Having joined the team in 2020, she is keen to propel the #FlightFree2021 campaign by supporting with admin and blog content.

Tom Keyes

Graphics and Design

Based near Manchester, Tom has experience in several behaviour change projects, from recycling to air pollution. With a family history in the aviation industry he is a passionate advocate of a fair transition towards a sustainable transport infrastructure. Tom puts his graphic design and GIS skills to good use helping with Flight Free UK’s visual communications.

Advisory Group

Jamie Andrews

Co-founder, Loco2

Jamie co-founded rail technology startup Loco2 with his sister Kate, which became a very successful company enabling people to book low-carbon travel across Europe. He’s now involved with various low-carbon projects including Riding Sunbeams, which connects solar power directly to rail networks.

Daniel Elkan

Founder, SnowCarbon

Daniel is a freelance journalist writing ski, science, health and environmental features. He founded snowcarbon.co.uk to enable people to travel to ski resorts by train.

Natalie Fee

Founder, City to Sea

Natalie is an award-winning environmentalist, author, speaker and founder of City to Sea, a UK-based campaign to stop plastic pollution at source.

Cait Hewitt

Deputy Director, AEF

Cait has expertise in climate change, noise and air quality issues, particularly in relation to airport expansion and ​airspace change policy. Her dissertation for her M.A. in environmental philosophy focussed on the social justice implications of climate change.

Tim Johnson

Director, AEF

Tim has over 30 years experience in the aviation and environment field and holds a degree in geography and transport planning. Tim chairs ICAO’s carbon calculator task force and previously co-led tasks related to the development of CORSIA, ICAO’s offsetting mechanism for international aviation.

Maja Rosén

Founder, We Stay on the Ground

Maja started the Flygfritt 2019 campaign in Sweden, asking 100,000 Swedes to take a flight free year. This led to the international Flight Free movement, which is active in several different countries around the world.

Max Wakefield

Director of Campaigns, Possible

An expert in energy, Max is director of campaigns at climate charity Possible (formerly 10:10) and co-director of Demand Energy Equality.

Website design by Rosa van Wyk.
Software development by Eugene Bolshakov.
Web support by Jake McMurchie.


Flight Free UK is part of an international campaign encouraging people to fly less. From humble beginnings in Sweden in 2018 it has now spread to many other countries around the world. Find out more here.

Interested in setting up Flight Free in your country? Get in touch.

Take the flight free pledge today!