About us

Our mission is to inform people of the climate impact of aviation and inspire them to travel by other means. We ask people to take a year off flying to reduce emissions and shift the norm away from aviation.

Flight Free UK began life in February 2019, inspired by the Swedish Flygfritt (flight free) movement. In our first year, over 6,800 people took the pledge in the UK, with over 26,000 people taking the pledge globally.

We are part of We Stay on the Ground, the international movement that is spreading the flight free message all over the world. We are also members of the Europe-based organisation Stay Grounded, which campaigns for a just transition away from aviation, and We Don't Have Time, a global social network pushing solutions to the climate crisis.

The Team

Amber Ainscough

Social Media

Amber’s BSc in Biology opened her eyes to how dependent we are on the living planet and how interconnected everything is. This led to a sense of responsibility and has motivated her to help the Flight Free UK movement inspire others to take action for all our futures.

Amy Morgan

Social Media

Amy is a BA Geography graduate based near Sheffield. After studying the climate crisis at university she felt compelled to make personal changes. Now, as a Flight Free UK intern, she hopes to use her knowledge and experience to support others in making sustainable choices too.

Anna Hughes


Anna has worked in the sustainable transport sector since 2008, mainly focussing on increasing cycling levels with children and families. A lifelong environmentalist, she made the decision to stop flying more than ten years ago and hopes the #FlightFree2022 campaign will inspire others to do the same.

Bertie Lloyd

Social Media

Bertie is a recent MSc Environmental Policy and Management graduate currently living in London. Having written his dissertation on the future of air travel sustainability, he is keen to use the experiences gained from this to help engage people with the environmental issues related to flying.

Ella Davenport


Ella has always had a strong passion for the environment and wildlife, which led her to study Zoology and Global Wildlife Health and Conservation at university. She is currently based in Bristol and pursuing a career in documentary/wildlife TV in the hope to inspire others to love the environment and live more sustainably.

Emily Smith


Having studied a Geography BSc at university, Emily is aware of environmental issues and their consequences. Now living in Essex, she hopes to use her skills and knowledge from her degree to help educate and inspire others to work towards a more sustainable future.

Gemma Pike

Graphics and Design

Gemma has always been passionate about the environment and reducing her carbon footprint. She has in the past volunteered with the Eastern Region Green Party and is active at her workplace trying to embed sustainability. Gemma is passionate about the Flight Free UK campaign and helps us spread the word by developing our infographics.

Imogen Sylph

Social Media

With a BSc in Zoology, Imogen is passionate about animals, nature and conservation. She uses her design and communications skills to increase people’s awareness about their carbon emissions and bring them into the conversation about aviation.

Maggie Robertson


Now based in Bristol with her family, Maggie has had many managerial roles at universities all over the UK. Her excellent writing skills, together with her passion for environmental issues, climate change communication and carbon footprinting, are put to good use as content generator for the blog.

Sunita Soundur

Social Media

Engaged with many environmental and social justice issues, Sunita frequently writes about sustainable living and is committed to developing conversations on climate change and responsible consumerism. Her excellent communication skills and creativity are put to good use as she heads up the social media team.

Advisory Group

Jamie Andrews

Co-founder, Loco2

Jamie co-founded rail technology startup Loco2 with his sister Kate, which became a very successful company enabling people to book low-carbon travel across Europe. He’s now involved with various low-carbon projects including Riding Sunbeams, which connects solar power directly to rail networks.

Daniel Elkan

Founder, SnowCarbon

Daniel is a freelance journalist writing ski, science, health and environmental features. He founded snowcarbon.co.uk to enable people to travel to ski resorts by train.

Natalie Fee

Founder, City to Sea

Natalie is an award-winning environmentalist, author, speaker and founder of City to Sea, a UK-based campaign to stop plastic pollution at source.

Cait Hewitt

Deputy Director, AEF

Cait has expertise in climate change, noise and air quality issues, particularly in relation to airport expansion and ​airspace change policy. Her dissertation for her M.A. in environmental philosophy focussed on the social justice implications of climate change.

Tim Johnson

Director, AEF

Tim has over 30 years experience in the aviation and environment field and holds a degree in geography and transport planning. Tim chairs ICAO’s carbon calculator task force and previously co-led tasks related to the development of CORSIA, ICAO’s offsetting mechanism for international aviation.

Maja Rosén

Founder, We Stay on the Ground

Maja started the Flygfritt 2019 campaign in Sweden, asking 100,000 Swedes to take a flight free year. This led to the international Flight Free movement, which is active in several different countries around the world.

Max Wakefield

Director of Campaigns, Possible

An expert in energy, Max is director of campaigns at climate charity Possible (formerly 10:10) and co-director of Demand Energy Equality.


Our funding comes from various charitable trusts, transport campaign groups and generous individuals. We run an annual fundraising campaign for our supporters. To find out about making a regular donation to Flight Free UK, please get in touch.

Benefactors include David MacKellar, Woodlands TV, the Marmot Charitable Trust and the Foundation for Integrated Transport.

Foundation for Integrated Transport logo Woodlands TV logo

Website design by Rosa van Wyk.
Software development by Eugene Bolshakov.
Web support by Jake McMurchie.

Take the flight free pledge today!